If you’re looking for swimsuits online, surely you’ve come to realize by now that your options are limitless.
We’re now accustomed to having a variety to choose from, but too many choices can actually become overwhelming.
When it comes to looking for the best new bathing suits online, the Paradox of Choice is at work paralyzing your decision-making abilities due to too many equally cute bathing suits to choose from!
Sure, you’re laughing now, but the Paradox of Choice is a real phenomenon that can make you feel indecisive and anxious.
What’s more, it can cause you to make an impulsive decision just to be done with it…
And impulsive decisions are rarely good ones.
Besides that, my friend May recently asked me to put together a shopping guide for where to buy swimsuits and where to buy bikinis.
So here we are…
If you continue below, I’ll break it all down like I did with my online shopping guide, so you can easily find the best place to buy swimwear online (or in store) and how to choose the bathing suit that’s just perfect for you.
Let’s take the guesswork out of this season’s bikini shopping, shall we?
Bikini Season Approaches…
In the name of simplicity, I’ve narrowed down swimsuit shoppers into four categories:
- Luxury Swimwear Shoppers with no budgetary constraint (bless ’em)
- Swimsuit Bargain Hunters with a tight budget of $100 (aka the 98%)
- Plus Size Shoppers looking for a swimsuit that flatters at every size
- & Male Shoppers looking for cool men’s swimwear in a sea of women’s options
This shopping guide for swimwear has over 30 retailers and e-tailers to choose from, so your new favorite swimsuit is just a few browser tabs and a credit card CVV code away.
Best Designer Swim to Splurge On
Let’s start with the fun stuff.
A designer swimsuit might be outside your budget, but it never hurt to look, right?
Besides, you can always download the image and do a Visual Search with Pinterest or a Reverse Image Lookup with Google to see what the algorithm comes up with…
Who knows, you could score a deal on a swimwear dupe that looks like the real thing!
Here are my top picks for designer swimsuits online:
Beach Bunny Swimwear
Known for its eye-catching boudoir-inspired designs Beach Bunny Swimwear was started by former swimsuit model Angela Chittenden.
The founder knows the importance of a good fit to help the wearer feel confident, and that translates to sexy but wearable bikinis and swimsuits that make a statement.
DVF
A household name since the 70’s, Diane Von Furstenberg’s luxury swim collection has the same mix of vibrance, freedom, and glamour as the rest of her product line.
FARFETCH
Established in 2008, FARFETCH is billed as the online platform with the greatest selection of luxury fashion on the internet.
And luxury swimwear? You’ll find that here too.
From Gucci to Saint Laurent, from Gabriela Hearst to Y/Project, here’s where you’ll find the finest brands in an expertly curated edit.
For Love And Lemons
If it feels like For Love And Lemons came up overnight, it’s ’cause they kind of did.
Founded in 2011 and heavily driven by influencer marketing and social media campaigns, you probably heard of this brand on Instagram first.
Known for their dreamy, romantic aesthetic, check them out for unique swimwear with a feminine vibe.
Italist
Italist.com is an online marketplace dedicated to Italian luxury brands, and what that means for you is instant access to the lux shoes, clothes, accessories, and Italian swimwear that can be nearly impossible to find with other online retailers.
It’s as close as you’re gonna get to shopping the designer boutiques in Italy without leaving your couch!
La Perla
With a history spanning over 50 years, La Perla has shown itself to be a brand with integrity that spans the generations.
Then and now, fashion creations are designed with concern for how women want to feel:
Beautiful, comfortable, and sensual.
From beachwear to resortwear and beyond, an obsession with quality is evident in every piece.
Moda Operandi
The grandiose embellishments characteristic of fashion week are present in Moda Operandi’s editorialized online shopping experience.
In addition to offering an in-season boutique, they also invite clients to preorder next-season’s looks from the runway.
Here you’ll find the most current and aesthetically-pleasing designer brand swimwear that can be found online:
Moschino
Thanks to a long history of consistency and continuity, Moschino has a distinguished place in the world of international fashion.
Moschino’s swimwear line creatively reinterprets the classics while expressing their signature mix of elegance and irony.
NET-A-PORTER
Known for being on the leading edge of online fashion, NET-A-PORTER has been hailed as the world’s premiere luxury fashion destination for over 15 years.
With the options to shop by category or by designer, you’ll have no trouble finding the right bikini or one-piece swimsuit from Balmain, Balenciaga, Dolce & Gabbana, Fendi, Prada, Valentino, and many more.
Planet Blue
Founded in Malibu in 1995, effortless chic is Planet Blue’s M.O.
Billing itself as “LA’s favorite store”, you can shop true California girl style with the latest in bohemian, gypsy, and eclectic trends by leading designers.
Best Affordable Swimsuits (Up to $100)
Now that we’ve had our fill of the most expensive and extravagant swimsuits on the internet, let’s mosey on over to the metaphorical clearance rack of this swimsuit guide.
The next set of swimwear options bring ALL the sass for under $100, because #Priorities, am I right?
Amazon Swimsuits
What’s not to love about Amazon?
It’s got everything you could possibly need, shipped for free straight to your door in 2 days (with Amazon Prime of course!)
Plus, now that Amazon’s partnered with HBO, their media selection available on Prime Video isn’t half bad either.
As I explained in my master guide to online shopping, Amazon is my #1 place to find fashion dupes at half the cost of mainstream retailers. I love a steal, don’t you?
The ‘Amazon factor’ is a huge pull for me in itself, but you can also find quirky bathing suits and minimalist bikini sets on Amazon that the other fast fashion e-tailers either sell for twice the price or just don’t carry.
Like these:
Front Tie Knot High Cut Bikini, $17
And while quality is hit or miss, the internet-savvy shopper can leverage product reviews and vendor details to his/her benefit to minimize their risk.
Yup there is a method to effective online shopping, and you can learn more about how I do it in my recently published Master Guide to Online Shopping.
Andi Bagus
Specializing in some of the dreamiest crochet swimwear and beach cover ups I’ve ever laid my eyes on, Andi Bagus delivers designer quality bathing suits at surprisingly affordable prices.
Check out my review of Andi Bagus‘ white crochet skirt and top, as well as some alternative crochet swimsuit options.
Boohoo
One, two, and even three-piece bikini sets are as much on trend as they are on budget with this fashion retailer.
Boohoo swimsuits come in a set, so you’re likely to only spend between $40 – $60 for your whole look.
Forever 21 Bathing Suits
By now we all know what to expect when it comes to Forever 21 – current styles for cheap (quality not guaranteed.)
True, the brand’s not known for resilient materials or fine craftmanship, but Forever 21 swimwear separates starting at $5 are nothing to scoff at.
If you need a new cute bathing suit without spending too much, this is where you should start your search.
Miami Bikini Shop
Miami Bikini Shop delivers affordable luxury swimsuits as a vertically-integrated manufacturer, distributor, and retailer operating two factories and a design studio to serve countries around the world.
They were one of my earliest sponsors back when I first started blogging, and I still wear their bikinis on the regular – The colors have held up well!
Missguided
Missguided swimsuits start at $12 for mix-and-match separates leaving you with hundreds of options to suit your unique style.
Keep in mind, you’ll get free shipping on orders over $50, so you might want to pick a few things up while you’re browsing bikinis.
There’s also a 30% student discount to check out, not to mention the random promotions going on at any given time.
OYSHO
I discovered OYSHO while shopping in Venice during my backpacking trip in Europe last year.
They lured me in with their designs, imagine my delight when I found out how affordable their stuff was!
It was late September, so we were mainly shopping lingerie at that time, but I absolutely LOVED the fit of their bras and when I got back to the US I was relieved to find they sell online as well.
Triangl Swimwear
Triangl bathing suits had their moment in the sun a few years ago – Made with their distinctive neoprene, bright color blocking, and crochet stitch detailing, it was THE bikini of the moment.
And while the trends have moved on, Triangl is still doing it’s thing as an affordable provider of some of the best swimsuits online.
Best Plus Size Swimsuits Online
Big girls need swimwear too!
That’s why the next group of retailers are known for their embrace of the body-positive movement and for carrying extended plus sizes in some of their most popular styles.
Shopping for swimwear is hard enough without worrying whether the retailer carries your size – start here to see all your plus size swimsuit options in one place:
Adore Me Swim
Known for their expansive sizing for lingerie and with bikini sets starting at $25, Adore Me is a great place to find plus size swimsuits for very low prices.
Even their sexiest swimsuits start at size 0 and run all the way to 4x and 46DDD ensuring curvy girls have plenty to choose from outside of the frumpy one-piece.
ASOS Curve Swimwear
ASOS is a major label for cool-girl fashion online, but many people don’t know that their Curve range contains a wide variety of trendy styles designed specifically for plus size customers.
Their plus size swimwear category contains sizes from US 12 to 24 and bikini-top sizing from 38D to 40F and they even have a ‘fuller bust’ section that fits 30DD/E through 36I.
They’re basically daring you to shop their swimsuits and NOT find your fit!
ELOQUII
Fashion doesn’t stop at size 12, that’s what Eloquii’s About Us page leads with.
For them, fashion actually seems to start at size 14, because this private e-tailer only carries sizes 14-28.
If you’re a plus size shopper, shopping with a company that only carries plus sizes comes with a few advantages:
- all designs were designed for a plus size body, rather than designed for a petite body and then adapted for plus sizing.
- there’s no worrying about staying confined to the ‘plus size section’ – the whole store is fair game!
- the models are plus size too, so you can get a good idea of how the swimwear actually fits.
Check out Eloquii for a pleasant and convenient plus size swimsuit shopping experience.
Fashion Nova
Fashion Nova was popular and known for featuring rather voluptuous e-commerce models even before Cardi B blew up and started endorsing them on social media.
With extremely low prices and styles designed to accentuate a woman’s curves, you really have nothing to lose while shopping here.
Modcloth
Snag any of these stylish swimsuits available in sizes 4 to 34 to find your perfect fit.
This is not your mother’s plus size swimsuit:
With plus size bikinis galore, curvy girls aren’t confined to the realm of one-pieces when shopping at Modcloth.
Rosegal
Cute bathing suits?
Check!
Great prices with deep discounts?
Check!
Huge range of plus size options?
Check!
What more do you need to know?
See for yourself at RoseGal.com
Swimsuits For All
For this brand, summer is more than a season, it’s a feeling.
A major leader in swimsuits online since 2005, #SwimsuitsForAll provides beautiful swimwear in sizes 4-34.
Holding the belief that women of all ages, shapes and sizes should be confident and carefree in the swim they’re in, they provide a huge variety of styles and colors for plus size shoppers.
Torrid
Torrid comes with a colorful history as it was originally a spin-off store with a lot of that quintessential Hot Topic aesthetic (due to having Hot Topic as it’s parent company.)
Zaful Swimwear
With something for everyone, inexpensive dupes for some of the seasons hottest swimsuits online and sizes going all the way up to 5X, this is perhaps the single best place to buy swimsuits online.
Best Men’s Swimwear Online
With so much ladies swimwear out there, it can be difficult to find stylish men’s swimsuits online.
Difficult, but not impossible.
Start with some of these major names in men’s swimwear and you’ll be looking cool poolside in no time.
Chubbies
Some people love ’em, some people hate ’em.
Either way, they’re sure to cause a stir.
If you and your frat bros want “radical” swimming trunks that are dangerously short and reminiscent of the 70’s when men’s thighs were front and center all summer, you want Chubbies.
International Jock
For over 16 years, International Jock has positioned itself as the online destination of choice for men’s swimwear, underwear, sportswear and apparel.
With a large selection of swimsuits from Calvin Klein, Emporio Armani, Hugo Boss, Modus Vivendi, Gregg Homme, Ruskin, and Pistol Pete, men can find something to suit any taste ranging from mild to wild.
Island Company
Appearing in hundreds of top resorts and boutiques in the tropics, Island Company has a full collection of comfortable and stylish men’s linen and cotton clothing, men’s swim trunks, boardshorts, women’s swimwear, bags, and vintage sunglasses.
Land’s End
LUISAVIAROMA
Founded in Florence in the early 1930s with the opening of the company’s concept store, LUISAVIAROMA has been online since 1999 and now attributes 90% of total revenue to online sales – talk about a graceful pivot!
When the brand carries names like Versace, Fendi, Prada, and Thom Browne in their swimming trunks category, you know you’re in the right place.
Nike Swim
A household name for activewear, sure, but Nike swimwear?
Allow me to explain…
What Nike excels at is creating fitness apparel that supports active movement.
It stands to reason then they must know a thing or two about creating supportive and comfortable swimwear.
If that doesn’t convince you, just think about how cool you’d look in these Nike boardshorts:
Onia
Onia makes luxury swimwear and ready-to-wear designs that strike the delicate balance between fit, function, and style.
They offer minimalistic styles for both men and women, but stylish men can head here for particularly colorful cropped swim trunks.
Saks Fifth Avenue
Why do we love Saks Fifth Avenue for men’s swimming trunks?
To be honest, we like Saks for everything…
But upon further investigation, we found the men’s swimwear section of the Saks Fifth Avenue website to be surprisingly classy.
Their swimming trunks are not as short as Chubbies, but they do crop above the knee on the model.
This gives a modern and understated look for the dapper gentleman out for some fun in the sun.
SSENSE
When it comes to finding designer swimwear for men, there’s no more direct route than through SSENSE.com.
With names like Versace, Alexander McQueen, and Givenchy gracing it’s pages, this is the place to go to drop a few hundred dollars on bougie swim shorts – EASY.
xxx
UNDER ARMOUR
DISCLOSURE: This post may make use of affiliate links. All opinions are my own. Please click here to learn more about sponsored posts.
